03352nam 2200589Ia 450 991045172310332120200520144314.01-280-48827-197866135835051-907969-67-5(CKB)2550000000097942(EBL)912566(OCoLC)793511100(SSID)ssj0000941670(PQKBManifestationID)11543924(PQKBTitleCode)TC0000941670(PQKBWorkID)10982282(PQKB)10783443(MiAaPQ)EBC3015963(Au-PeEL)EBL3015963(CaPaEBR)ebr10594299(OCoLC)923646589(EXLCZ)99255000000009794220111102d2003 uy 0engurcn|||||||||txtccrLet's get positive[electronic resource] challenging negative images of young people in careLondon National Children's Bureau Enterprises20031 online resource (68 p.)Description based upon print version of record.1-900990-80-6 Cover; Contents; Foreword; Acknowledgements; Introduction; Editor's notes; How to develop your media campaign; Identify your aims; Case study: Sunderland City Council aims high!; Choose your target markets; Case study: Targeting young people; Develop key campaign messages; Make a plan; Build a team; Putting your plan into action; Know what makes a good story; Write a media release; Tips for media releases; Sample media release; Some ideas for a media release; Make your own opportunities; Case study: Using available opportunities; Case study: Enlisting celebrity supportInvolving young people in media work Guidelines for involving young people in media work; Get ahead with information gathering; Case study: Involving young media representatives; Give young people the right information; Measure your success; Campaign checklist; Understanding the media; Where can you get your messages heard?; Understanding journalists; Get to know your local media; Understanding media jargon; Working with the media; Choose the right spokesperson; What makes a good spokesperson?; Prepare your spokesperson; Get the most out of interviews; Broadcast interviewsLetters to the editor How to handle a crisis; Key principles for handling a crisis effectively; Case study: Dealing effectively with tragedy; What to do when the media gets it wrong; Appendix: Care information kit for journalists; Introduction; Peterbridge City Council media contacts; A local story about a young person in care; Statistics; What is care really like?; Involving a young person in care in the media; Resource guideEbook which helps to develop a media campaign which challenges negative images of young people in care and promotes positive storiesYouthInstitutional careFoster childrenElectronic books.YouthInstitutional care.Foster children.362.73National Children's Bureau.MiAaPQMiAaPQMiAaPQBOOK9910451723103321Let's get positive2053484UNINA