02815oam 2200637I 450 991045167300332120200520144314.01-280-68224-897866136591871-136-50098-70-203-14364-710.4324/9780203143643 (CKB)2550000000104066(EBL)981903(OCoLC)801405489(SSID)ssj0000670036(PQKBManifestationID)12241844(PQKBTitleCode)TC0000670036(PQKBWorkID)10715690(PQKB)10829773(MiAaPQ)EBC981903(Au-PeEL)EBL981903(CaPaEBR)ebr10719780(CaONFJC)MIL365918(EXLCZ)99255000000010406620180706d2012 uy 0engur|n|---|||||txtccrAdvertising, the media and globalisation a world in motion /John SinclairAbingdon, Oxon ;New York, N.Y. :Routledge,2012.1 online resource (169 p.)Description based upon print version of record.0-415-66882-4 0-415-66883-2 Includes bibliographical references and index.Cover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; IndexThis book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses theAdvertisingSocial aspectsMass mediaGlobalizationSocial aspectsElectronic books.AdvertisingSocial aspects.Mass media.GlobalizationSocial aspects.659.1Sinclair John1944-,954862MiAaPQMiAaPQMiAaPQBOOK9910451673003321Advertising, the media and globalisation2159710UNINA