03086nam 22006254a 450 991045162720332120200520144314.00-231-50995-210.7312/mcca12160(CKB)1000000000457773(EBL)908517(OCoLC)818856071(SSID)ssj0000212599(PQKBManifestationID)11201680(PQKBTitleCode)TC0000212599(PQKBWorkID)10137438(PQKB)10038850(MiAaPQ)EBC908517(DE-B1597)459110(OCoLC)62149446(OCoLC)979682935(DE-B1597)9780231509954(Au-PeEL)EBL908517(CaPaEBR)ebr10183549(CaONFJC)MIL853826(EXLCZ)99100000000045777320041101d2005 uy 0engurcn|||||||||txtccrNPR[electronic resource] the trials and triumphs of National Public Radio /Michael P. McCauleyNew York Columbia University Pressc20051 online resource (217 p.)Description based upon print version of record.0-231-12160-1 Includes bibliographical references (p. [161]-175) and index.Front matter --CONTENTS --ACKNOWLEDGMENTS --1. A Lyceum of the Airwaves --2. The Very First Brush Strokes --3. The Price of Fame --4. Phoenix Rising --5. A Civilized Voice in a New Media Environment --Notes --Bibliography --IndexThe people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"-a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970's, when it was riddled with difficulties-political battles, unseasoned leadership, funding problems-to a first-rate broadcast organization. The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970's, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners-highly educated baby-boomers, for the most part-who help support their local stations through pledges and fund drives.Trials and triumphs of National Public RadioPublic radioUnited StatesRadio broadcastersUnited StatesElectronic books.Public radioRadio broadcasters384.54/0973McCauley Michael P.1958-1048234MiAaPQMiAaPQMiAaPQBOOK9910451627203321NPR2476401UNINA