03205oam 2200721I 450 991045133210332120200626122337.01-000-18353-X1-003-08532-61-4742-1476-21-282-54565-597866125456581-84788-321-4(CKB)1000000000404905(EBL)487181(OCoLC)236084164(SSID)ssj0000150147(PQKBManifestationID)11170207(PQKBTitleCode)TC0000150147(PQKBWorkID)10239471(PQKB)10176529(MiAaPQ)EBC487181(Au-PeEL)EBL487181(CaPaEBR)ebr10233346(CaONFJC)MIL254565(OCoLC)893334815(OCoLC)1158313701(OCoLC-P)1158313701(FlBoTFG)9781003085324(EXLCZ)99100000000040490520200615e20202006 uy 0engurcnu|||unuuutxtccrEthnography at work /Brian MoeranAbingdon, Oxon ;New York, NY :Routledge, Taylor & Francis Group,2020.1 online resource (164 p.)"First published 2006 by Berg Publishers."1-84520-498-0 1-84520-497-2 Includes bibliographical references and index.Contents; Acknowledgements; Preface; Part I The Case; 1 It's in the Name; Part II The Theories; 2 Follow the Money; 3 Advertising Talk; 4 Impression Management; 5 Creativity and Constraints; 6 In Search of the Other; 7 Ethnography at Work; Notes; Bibliography; IndexEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.Advertising agenciesJapanAdvertisingJapanBusiness anthropologyJapanEthnologyFieldworkJapanElectronic books.Advertising agenciesAdvertisingBusiness anthropologyEthnologyFieldwork305.8659.1/11Moeran Brian1944-646818OCoLC-POCoLC-PBOOK9910451332103321Ethnography at work2146002UNINA