01190nam--2200409---450-99000269857020331620060103130728.0972-8288-97-2000269857USA01000269857(ALEPH)000269857USA0100026985720060103d1998----km-y0itay0103----baporPT||||||||001yy<<A>> cantiga de escarnho e maldizerGiulia Lanciani, Giuseppe Tavanitrad. Manuel G. Simoes1° ed.LisboaColibri1998158 p.23 cmLa cantiga de escarnho e maldizer2001La cantiga de escarnho e maldizer 2001001-------2001860LANCIANI,Giulia201073TAVANI,Giuseppe1924-195661SIMOES,Manuel1933-ITsalbcISBD990002698570203316II.6.B.57392 DSLLBKDSLLDSLL11020060103USA011302DSLL11020060103USA011307Cantiga de escarnho e maldizer1001353UNISA02506nam 2200649 a 450 991045129280332120200520144314.00-674-04482-710.4159/9780674044821(CKB)1000000000429569(StDuBDS)AH23050941(SSID)ssj0000114375(PQKBManifestationID)11887323(PQKBTitleCode)TC0000114375(PQKBWorkID)10125516(PQKB)10647758(MiAaPQ)EBC3300154(DE-B1597)457794(OCoLC)432671594(OCoLC)979574184(OCoLC)984653159(DE-B1597)9780674044821(Au-PeEL)EBL3300154(CaPaEBR)ebr10313872(EXLCZ)99100000000042956920070705d2008 uy 0engur|||||||||||txtccrBrand new China[electronic resource] advertising, media, and commercial culture /Jing WangCambridge, Mass. Harvard University Press20081 online resource (xii, 411 p. ) illBibliographic Level Mode of Issuance: Monograph0-674-04708-7 0-674-02680-2 Includes bibliographical references (p. 357-392) and index.Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.AdvertisingChinaMarketingChinaBrand name productsChinaElectronic books.AdvertisingMarketingBrand name products659.1095185.40bclWang Jing1950-889590MiAaPQMiAaPQMiAaPQBOOK9910451292803321Brand new China2455838UNINA