02982nam 2200781Ia 450 991045120430332120210210011534.097866107521260-08-046956-697866126658510-08-045942-01-282-66585-5(CKB)1000000000415502(EBL)1675149(OCoLC)877771686(SSID)ssj0000362909(PQKBManifestationID)11278296(PQKBTitleCode)TC0000362909(PQKBWorkID)10387221(PQKB)10712884(SSID)ssj0000198055(PQKBManifestationID)12066480(PQKBTitleCode)TC0000198055(PQKBWorkID)10168710(PQKB)11286088(MiAaPQ)EBC270199(MiAaPQ)EBC1675149(Au-PeEL)EBL1675149(EXLCZ)99100000000041550220060126d2006 uy 0engur|n|---|||||txtccrMarketing due diligence[electronic resource] reconnecting strategy to share price /Malcolm McDonald, Brian Smith, Keith WardAmsterdam ;Boston Elsevier Butterworth-Heinemann20061 online resource (257 p.)Description based upon print version of record.0-7506-6727-3 0-7506-8342-2 Includes bibliographical references and index.Front CoverThe ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-Does the promised market exist?Will the strategy dCorporationsValuationCorporationsInvestor relationsStocksMarketingStocksPricesEconomic value addedRisk assessmentElectronic books.CorporationsValuation.CorporationsInvestor relations.StocksMarketing.StocksPrices.Economic value added.Risk assessment.658.8/02McDonald Malcolm117340Smith Brian D(Brian David),1961-282302Ward Keith1949-107556MiAaPQMiAaPQMiAaPQBOOK9910451204303321Marketing due diligence2468118UNINA02122nam 2200409 n 450 99639329390331620200824121807.0(CKB)4940000000111379(EEBO)2240950364(UnM)99868693e(UnM)99868693(EXLCZ)99494000000011137919940630d1659 uy |engurbn||||a|bb|The doctrine of the lavv and grace unfolded: or, A discourse touching the law and grace[electronic resource] The nature of the one, and the nature of the other: shewing what they are, as they are the two covenants, and likewise who they be, and what their conditions are, that be under either of these two covenants. Wherein, for the better understanding of the reader, there is several questions answered, touching the law and grace, very easie to be read, and as easie to be understood, by those that are the sons of wisdom: the children of the second covenant. Also, several titles set over the several truths contained in this book, for thy sooner finding of them, which are those following the epistle. /Published by that poor and contemptible creature, John Bunyan of BedfordLondon, Printed for M. Wright, at the Sign of the Kings-Head in the Old Bailey1659[28], 388, 383-389 pText continuous despite pagination.Annotation on Thomason copy: "May".Reproduction of the original in the British Library.eebo-0018Grace (Theology)Early works to 1800Theology, DoctrinalEarly works to 1800Dissenters, ReligiousEnglandEarly works to 1800Grace (Theology)Theology, DoctrinalDissenters, ReligiousBunyan John1628-1688.131402Cu-RivESCu-RivESCStRLINWaOLNBOOK996393293903316The doctrine of the lavv and grace unfolded: or, A discourse touching the law and grace2425450UNISA