02361nam 2200541 a 450 991045119340332120210114034257.097866103709481-4462-1131-21-280-37094-71-4129-3163-0(CKB)1000000000341730(EBL)254565(OCoLC)191036515(OCoLC)297114086(StDuBDS)EDZ0000071625(MiAaPQ)EBC254565(EXLCZ)99100000000034173020120405d2004 fy| 0engur|n|---|||||Knowledge-based marketing[electronic resource] the 21st century competitive edge /Ian ChastonLondon SAGE20041 online resource (287 p.)Description based upon print version of record.1-4129-0002-6 1-4129-0003-4 Includes bibliographical references and index.Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process ImplementationReferencesIndexDrawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.Knowledge managementMarketingMarketing - ManagementMarketing (General) Electronic books.Knowledge management.Marketing.Marketing - Management.Marketing (General) .658.802Chaston Ian985561StDuBDSStDuBDSBOOK9910451193403321Knowledge-based marketing2471247UNINA