02389nam 2200613 a 450 991045117400332120200520144314.01-4129-0265-71-281-25175-597866112517581-84787-110-0(CKB)1000000000406213(EBL)334621(OCoLC)437202991(SSID)ssj0000275303(PQKBManifestationID)12083331(PQKBTitleCode)TC0000275303(PQKBWorkID)10340464(PQKB)11001222(MiAaPQ)EBC334621(OCoLC)1007860847(StDuBDS)EDZ0000071571(Au-PeEL)EBL334621(CaPaEBR)ebr10218067(CaONFJC)MIL125175(EXLCZ)99100000000040621320120405d2005 fy| 0engur|n|---|||||txtccrWriting marketing[electronic resource] literary lessons from academic authorities /Stephen BrownLondon SAGE20051 online resource (272 p.)Description based upon print version of record.1-4462-1182-7 1-4129-0266-5 Includes bibliographical references and index.Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; IndexMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.Business writingMarketingElectronic books.Business writing.Marketing.808.066658Brown Stephen1955 March 23-117558StDuBDSStDuBDSBOOK9910451174003321Writing marketing2464063UNINA