02530nam 22006134a 450 991045115690332120200520144314.01-317-12067-11-317-12066-31-281-09817-597866110981790-7546-8297-8(CKB)1000000000411841(EBL)429740(OCoLC)476278071(SSID)ssj0000174231(PQKBManifestationID)11169713(PQKBTitleCode)TC0000174231(PQKBWorkID)10174776(PQKB)11014307(MiAaPQ)EBC429740(Au-PeEL)EBL429740(CaPaEBR)ebr10211354(CaONFJC)MIL919210(EXLCZ)99100000000041184120030605d2004 uy 0engur|n|---|||||txtccrHow to measure and manage your corporate reputation[electronic resource] /Terry HanningtonAldershot, England ;Burlington, VT Gowerc20041 online resource (110 p.)Includes index.0-566-08552-6 Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; IndexThe issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, allCorporate imageBrand name productsManagementCorporationsPublic relationsElectronic books.Corporate image.Brand name productsManagement.CorporationsPublic relations.659.2Hannington Terry963124MiAaPQMiAaPQMiAaPQBOOK9910451156903321How to measure and manage your corporate reputation2183717UNINA01887nam0 2200421 i 450 CFI034326420231121125451.0888057048X20080915d1998 ||||0itac50 baitayiditz01i xxxe z01n˜Le œmie canzoniMordechaj Gebirtiga cura di Rudi Assuntinotrascrizioni musicali di Cecilia Montanarotrascrizione dallo yiddish, traduzioni e glossario di Laura Quercioli Minceradattamenti e versioni cantabili del curatoreFirenzeGiuntina[1998!221 p.ill.24 cm1 musicassettaTesto orig. a fronte.Gebirtig, MordechajFIRRMLC327284I892.415POESIA EBRAICA. 1885-194722Gebirtig, MordecaiCFIV1633860701440744Quercioli Mincer, LauraCFIV066235Assuntino, RudiCFIV163387Montanaro, CeciliaCFIV163388Quercioli, LauraCFIV199683Quercioli Mincer, LauraMincer, LauraCFIV327433Quercioli Mincer, LauraGebirtig, MordechajCFIV164268Gebirtig, MordecaiMordechaj GebirtigCFIV164297Gebirtig, MordecaiMordecai GebirtigCFIV164298Gebirtig, MordecaiAssuntino, RudyAUFV000679Assuntino, RudiITIT-0120080915IT-RM0166 IT-FR0017 Biblioteca Nazionale dell’Ebraismo Italiano “Tullia Zevi”RM0166 Biblioteca umanistica Giorgio ApreaFR0017 NCFI0343264Biblioteca umanistica Giorgio Aprea 52DGA LS 85 52SBA0000278615 VMB RS A 2022060620220606 28 52Mie canzoni3605917UNICAS