02880nam 2200601Ia 450 991045112740332120200520144314.01-281-38498-497866113849821-84663-773-2(CKB)1000000000409939(EBL)348663(OCoLC)243473839(SSID)ssj0000673355(PQKBManifestationID)11931820(PQKBTitleCode)TC0000673355(PQKBWorkID)10643012(PQKB)10337636(MiAaPQ)EBC348663(Au-PeEL)EBL348663(CaPaEBR)ebr10229706(CaONFJC)MIL138498(EXLCZ)99100000000040993919961125d2008 uy 0engur|n|---|||||txtccrCorporate communications[electronic resource] an international journalVolume 13, Number 1Paopers from the CCI Conference on Corporate Communication /Guest editor Michael B. Goodman[Bradford, England] Emerald20081 online resource (126 p.)Corporate communications ;v. 13, no .1Description based upon print version of record.1-84663-772-4 Includes bibliographical references.Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for PapersThis e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.Corporate Communications and International Journal - Volume 13, Edition 1Communication in managementManagementElectronic books.Communication in management.Management.300Goodman Michael B.1949-993123MiAaPQMiAaPQMiAaPQBOOK9910451127403321Corporate communications2274084UNINA