02698nam 22006254a 450 991045095210332120200520144314.01-281-09717-997866110971720-7546-8110-6(CKB)1000000000413699(EBL)429832(OCoLC)476279149(SSID)ssj0000198035(PQKBManifestationID)11937371(PQKBTitleCode)TC0000198035(PQKBWorkID)10169552(PQKB)11388290(MiAaPQ)EBC429832(Au-PeEL)EBL429832(CaPaEBR)ebr10211305(CaONFJC)MIL109717(EXLCZ)99100000000041369920050914d2006 uy 0engur|n|---|||||txtccrMarketing and multicultural diversity[electronic resource] /edited by C.P. RaoAldershot, England Burlington, VT Ashgatec20061 online resource (288 p.)New perspectives in marketingDescription based upon print version of record.0-7546-4326-3 Includes bibliographical references (p. [265]-268) and index.Cover; Contents; About the Contributors; 1 Introduction; Part I: Conceptual Issues; Part II: Methodological Issues; Part III: Majority Versus Minority Consumer Behaviors; Part IV: Ethnic Consumer Behaviors; Part V: Organizational Cultures and Relationships; Part VI: Global Consumer Diversity; Selected Bibliography; IndexAs populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.New perspectives in marketing series.Consumer behaviorMarket segmentationMarketingSocial aspectsElectronic books.Consumer behavior.Market segmentation.MarketingSocial aspects.658.8/02Rao C. P910455MiAaPQMiAaPQMiAaPQBOOK9910450952103321Marketing and multicultural diversity2180405UNINA