02627nam 2200601Ia 450 991045086370332120211111080543.01-281-29805-097866112980501-84714-148-X(CKB)1000000000407971(EBL)436448(OCoLC)568446119(SSID)ssj0000268061(PQKBManifestationID)11191901(PQKBTitleCode)TC0000268061(PQKBWorkID)10212864(PQKB)11725132(MiAaPQ)EBC436448(Au-PeEL)EBL436448(CaPaEBR)ebr10224766(CaONFJC)MIL129805(OCoLC)893333861(EXLCZ)99100000000040797120000303d2000 uy 0engur|n|---|||||txtccrVisual identities[electronic resource] /Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoulLondon ;New York Continuum2001©2000Bloomsbury Publishing,1 recurso en linea (190 p.)Description based upon print version of record.0-8264-4738-4 Includes bibliographical references (p. [172]-174) and index.Contents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; IndexThe six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited posSemioticsVisual communicationElectronic books.Semiotics.Visual communication.302.2Floch Jean-Marie1947-145660MiAaPQMiAaPQMiAaPQBOOK9910450863703321Visual identities2252673UNINA