03072nam 2200601Ia 450 991045073970332120200520144314.01-280-50974-097866105097441-84544-842-1(CKB)1000000000242929(EBL)253994(OCoLC)62729031(SSID)ssj0000331898(PQKBManifestationID)11295045(PQKBTitleCode)TC0000331898(PQKBWorkID)10331103(PQKB)11589658(MiAaPQ)EBC253994(Au-PeEL)EBL253994(CaPaEBR)ebr10103434(CaONFJC)MIL50974(OCoLC)437161840(EXLCZ)99100000000024292920000815d2005 uy 0engur|n|---|||||txtccrManaging relationships, networks, and complexity in innovation, diffusion, and adoption processes[electronic resource] /guest editors Arch G. Woodside and Wim BiemansBradford, England Emerald Group Publishingc20051 online resource (69 p.)Journal of business & industrial marketing ;v. 20, no. 7Description based upon print version of record.1-84544-841-3 Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisherWhile several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs.However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence ofIndustrial managementMarketingElectronic books.Industrial management.Marketing.658.4062Biemans Wim977821Woodside Arch G107304MiAaPQMiAaPQMiAaPQBOOK9910450739703321Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes2227565UNINA