02703nam 2200577Ia 450 991045048210332120200520144314.01-280-50976-797866105097681-84544-848-0(CKB)1000000000242914(EBL)253995(OCoLC)62595800(SSID)ssj0000465870(PQKBManifestationID)11973161(PQKBTitleCode)TC0000465870(PQKBWorkID)10457589(PQKB)10317274(MiAaPQ)EBC253995(Au-PeEL)EBL253995(CaPaEBR)ebr10103416(CaONFJC)MIL50976(EXLCZ)99100000000024291420000815d2005 uy 0engur|n|---|||||txtccrInternational marketing reviewVol. 22, No. 6International e-marketing[electronic resource] /Guest editors Nitish Singh and Sandeep KrishnamurthyBradford, England Emerald Group Publishingc20051 online resource (112 p.)Description based upon print version of record.1-84544-847-2 Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisherThe internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conteElectronic commerceMarketingElectronic books.Electronic commerce.Marketing.658.8/72Krishnamurthy Sandeep959970Singh Nitish959971MiAaPQMiAaPQMiAaPQBOOK9910450482103321International marketing review2175723UNINA