03427nam 2200625Ia 450 991045043120332120200520144314.01-280-51511-297866105151101-84544-368-3(CKB)1000000000024281(EBL)289812(OCoLC)70756520(SSID)ssj0000465455(PQKBManifestationID)11269451(PQKBTitleCode)TC0000465455(PQKBWorkID)10439538(PQKB)11546561(MiAaPQ)EBC289812(Au-PeEL)EBL289812(CaPaEBR)ebr10067142(CaONFJC)MIL51511(EXLCZ)99100000000002428120011019d2004 uy 0engur|n|---|||||txtccrDevelopments in export marketing[electronic resource] /Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. KatsikeaBradford, England Emerald Group Publishingc20041 online resource (213 p.)International Marketing Review. No. 4/5 ;Vol. 21Description based upon print version of record.0-86176-991-0 CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter?Export promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified cropsExport marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particulaInternational Marketing Review.No. 4/5 ;v. 21.Export marketingExportsElectronic books.Export marketing.Exports.658.848Balabanis George980411Theodosiou Marios980412Katsikea Evangelia S980413MiAaPQMiAaPQMiAaPQBOOK9910450431203321Developments in export marketing2236825UNINA