02729nam 2200601Ia 450 991045014640332120200520144314.01-280-54735-997866105473571-84663-005-3(CKB)1000000000242961(EBL)267437(OCoLC)71127616(SSID)ssj0000392802(PQKBManifestationID)11280329(PQKBTitleCode)TC0000392802(PQKBWorkID)10361327(PQKB)10226363(MiAaPQ)EBC267437(Au-PeEL)EBL267437(CaPaEBR)ebr10132660(CaONFJC)MIL54735(OCoLC)133161918(EXLCZ)99100000000024296120000815d2006 uy 0engur|n|---|||||txtccrRole of business in public diplomacy[electronic resource] /Michael GoodmanBradford, England Emerald Group Publishingc20061 online resource (56 p.)Journal of Business Strategy ;v.27, no. 3Description based upon print version of record.1-84663-004-5 Cover; contents; Editor's note; The role of business in public diplomacy; Rebuilding brand America: corporate America's role; Public diplomacy practitioners: a changing cast of characters; The shifting subtleties of ''special'': differences in US and UK approaches to public diplomacy in business; Businesses for Middle East peace-building: a framework for engagement; How to help your country while traveling for your company; Public diplomacy and global business; The global employee volunteer: a corporate program for giving backDiplomacy has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy. Is it propaganda, public relations, public affairs, a combination of these, or yet something different? The contributors come from academia, business, and non-profit entities, both in the United States and Europe and perhaps their views of the proper role of business are shaped by their affiliations. Volume 27, Issue 3DiplomacyBusinessElectronic books.Diplomacy.Business.658.4/08Goodman Michael12528MiAaPQMiAaPQMiAaPQBOOK9910450146403321Role of business in public diplomacy2028837UNINA