02691nam 2200649 a 450 991045006420332120200520144314.01-4462-2897-51-84920-923-51-280-37022-X97866103702211-4129-3222-X(CKB)1000000000033545(EBL)254745(OCoLC)191036546(SSID)ssj0000165845(PQKBManifestationID)11153115(PQKBTitleCode)TC0000165845(PQKBWorkID)10143110(PQKB)10210593(MiAaPQ)EBC254745(OCoLC)1014405819(StDuBDS)EDZ0000018552(PPN)227908902(Au-PeEL)EBL254745(CaPaEBR)ebr10076701(CaONFJC)MIL37022(OCoLC)70774076(EXLCZ)99100000000003354520110110d2002 fy 0engur|n|---|||||txtccrGrounded theory[electronic resource] a practical guide for management, business and market researchers /Christina GouldingLondon SAGE20021 online resource (197 p.)Description based upon print version of record.0-7619-6683-8 0-7619-6682-X Includes bibliographical references (p. [171]-181) and index.Cover; Contents; Acknowledgement; Illustrations; Preface; Introduction; Chapter 1 - The Qualitative Turn in Management Research; Chapter 2 - Grounded Theory: Evolutionary Developments and Fundamental Processes; Chapter 3 - Getting Started: Data Collection and Sampling; Chapter 4 - Analysis, Interpretation and the Writing Process; Chapter 5 - Researching the Consumer Experience: An Illustration of the Grounded Theory Method; Chapter 6 - The Identification and Explanation of Concepts and Categories; Chapter 7 - A Critical Review of the Methodology; Glossary; Bibliography; Index'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.Grounded theorySocial sciencesMethodologyElectronic books.Grounded theory.Social sciencesMethodology.300.723Goulding Christina1028763StDuBDSStDuBDSBOOK9910450064203321Grounded theory2444868UNINA