02107nam 22005534a 450 991044995490332120200520144314.00-8144-2839-8(CKB)1000000000023818(EBL)242997(OCoLC)141187812(SSID)ssj0000114310(PQKBManifestationID)11130096(PQKBTitleCode)TC0000114310(PQKBWorkID)10102284(PQKB)10169325(MiAaPQ)EBC242997(Au-PeEL)EBL242997(CaPaEBR)ebr10075607(OCoLC)70773783(EXLCZ)99100000000002381820040616d2005 uy 0engur|n|---|||||txtccrBrain tattoos[electronic resource] creating unique brands that stick in your customers' minds /Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael TchongNew York AMACOMc20051 online resource (207 p.)Description based upon print version of record.0-8144-7234-6 Includes bibliographical references and index.Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the AuthorMake your brand so strong customers can't get it out of their heads!Brand name productsBranding (Marketing)Electronic books.Brand name products.Branding (Marketing)658.8/27Post Karen626540MiAaPQMiAaPQMiAaPQBOOK9910449954903321Brain Tattoos1214936UNINA