02472nam 22006254a 450 991044994840332120200520144314.01-60119-852-30-8144-2850-9(CKB)1000000000023808(EBL)243024(OCoLC)437158202(SSID)ssj0000071906(PQKBManifestationID)11107180(PQKBTitleCode)TC0000071906(PQKBWorkID)10090442(PQKB)11400478(MiAaPQ)EBC243024(Au-PeEL)EBL243024(CaPaEBR)ebr10075590(OCoLC)935227885(EXLCZ)99100000000002380820040114d2004 uy 0engur|n|---|||||txtccrExtending the supply chain[electronic resource] how cutting-edge companies bridge the critical last mile into customers' homes /Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult1st ed.New York American Management Associationc20041 online resource (272 p.)Description based upon print version of record.0-8144-0836-2 Includes bibliographical references and index.Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.Don't break the supply chain before you get to the most important link -- the customer.Business logisticsGrocery tradeRetail tradeElectronic books.Business logistics.Grocery trade.Retail trade.658.7/88Boyer Kenneth Karel1967-874375Frohlich Markham T874376Hult G. Tomas M874377MiAaPQMiAaPQMiAaPQBOOK9910449948403321Extending the supply chain1952292UNINA