02848nam 22005894a 450 991044991610332120200520144314.01-4294-7544-70-313-07592-1(CKB)1000000000001932(EBL)3000741(OCoLC)923557610(SSID)ssj0000278439(PQKBManifestationID)11205362(PQKBTitleCode)TC0000278439(PQKBWorkID)10246200(PQKB)11689106(MiAaPQ)EBC3000741(Au-PeEL)EBL3000741(CaPaEBR)ebr10020869(EXLCZ)99100000000000193220010619d2002 uy 0engur|n|---|||||txtccrCustomer fraud and business responses[electronic resource] let the marketer beware /Kelly Tian and Bill KeepWestport, Conn. Quorum Books20021 online resource (269 p.)Description based upon print version of record.1-56720-387-6 Includes bibliographical references (p. [239]-248) and index.CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEXRetail tradeSecurity measuresUnited StatesBusiness lossesUnited StatesPreventionInventory shortagesPreventionElectronic books.Retail tradeSecurity measuresBusiness lossesPrevention.Inventory shortagesPrevention.658.4/73Tian Kelly801050Keep Bill881559MiAaPQMiAaPQMiAaPQBOOK9910449916103321Customer fraud and business responses1968750UNINA