01071cam0 2200301 450 E60020002478720200720063908.020070130d1989 |||||ita|0103 baitaITCarl Schmitt teorico del ReichJoseph W. BenderskyBolognail mulino1989369 p.21 cmSaggi355Trad. e ed. it. a cura di Maurizio Ghelard001LAEC000149852001 *Saggi355Bendersky, Joseph W.AF00004575070248423ITUNISOB20200720RICAUNISOBUNISOB90057456UNISOB900103417E600200024787M 102 Monografia moderna SBNM900001769Si57456acquistopregresso1UNISOBUNISOB20070130122552.020200401090455.0catenaccif900003636SI103417acquistocarranoUNISOBUNISOB20120123100110.020120123100246.0carranoCarl Schmitt theorist for the Reich23874UNISOB03228nam 2200613Ia 450 991044985750332120200520144314.01-280-51513-997866105151341-84544-370-5(CKB)1000000000009125(EBL)289890(OCoLC)70755663(SSID)ssj0000469815(PQKBManifestationID)11973298(PQKBTitleCode)TC0000469815(PQKBWorkID)10531921(PQKB)11509611(MiAaPQ)EBC289890(Au-PeEL)EBL289890(CaPaEBR)ebr10058642(CaONFJC)MIL51513(EXLCZ)99100000000000912520041016d2004 my 0engur|n|---|||||txtccrThe role of information and communications technology in transforming marketing theory and practice[electronic resource] /guest editors, Peter Naude and Christopher P. Holland[Bradford, England] Emerald Group Pub.20041 online resource (71 p.)Journal of business & industrial marketing ;v. 19, no. 3, 2004Description based upon print version of record.0-86176-956-2 Contents; Abstracts & keywords; Guest editorial The role of information and communications technology in transforming marketing theory and practice; The metamorphosis of marketing into an information-handling problem; Conducting market research using the Internet: the case of Xenon Laboratories; Buyer-seller relationships and information sources in an e-commerce world; The impact of information technology deployment on trust, commitment and value creation in business relationships; Strategic alliances: incorporating the impact of e-business technological innovationsExecutive summary and implications for managers and executivesInternet currency; Call for papersThere have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and business-to-business (B2B) marketing. More recently, much has been written on whether the appropriate perspective of marketing should be transaction-based or relationship-driven. This paper argues that a different view is more useful: that the marketing task has moved beyond being transaction- or relationship-driJournal of business & industrial marketing ;v. 19, no. 3.Information technologyMarketingElectronic books.Information technology.Marketing.658.4038Naudé Peter963654Holland Christopher P963655MiAaPQMiAaPQMiAaPQBOOK9910449857503321The role of information and communications technology in transforming marketing theory and practice2184939UNINA