02099nam 22005894a 450 991044983890332120200520144314.01-281-12702-797866111270220-8144-2890-8(CKB)1000000000239503(EBL)242998(OCoLC)560033382(SSID)ssj0000114399(PQKBManifestationID)11139083(PQKBTitleCode)TC0000114399(PQKBWorkID)10124449(PQKB)10519096(MiAaPQ)EBC242998(Au-PeEL)EBL242998(CaPaEBR)ebr10120172(CaONFJC)MIL112702(OCoLC)61234490(EXLCZ)99100000000023950320050128d2005 uy 0engur|n|---|||||txtccrBranding unbound[electronic resource] the future of advertising, sales, and the brand experience in the wireless age /Rick MathiesonNew York AMACOMc20051 online resource (255 p.)Description based upon print version of record.0-8144-7287-7 Includes bibliographical references (p. [213]-227) and index.Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; IndexUsing wireless technology to create a new kind of brand relationship with customers.Mobile commerceProduct managementElectronic books.Mobile commerce.Product management.658.8/72Mathieson Rick626542MiAaPQMiAaPQMiAaPQBOOK9910449838903321Branding Unbound1214930UNINA