02484nam 22006014a 450 991044979580332120200520144314.00-8144-1310-2(CKB)1000000000001144(OCoLC)70765243(CaPaEBR)ebrary10005785(SSID)ssj0000277580(PQKBManifestationID)11195987(PQKBTitleCode)TC0000277580(PQKBWorkID)10234707(PQKB)11559650(MiAaPQ)EBC3001732(CaSebORM)9780814413104(Au-PeEL)EBL3001732(CaPaEBR)ebr10005785(CaONFJC)MIL928793(EXLCZ)99100000000000114420010510d2002 uy 0engurunu||||||||txtccrThe business of innovation[electronic resource] managing the corporate imagination for maximum results /Roger Bean and Russell Radford1st editionNew York AMACOMc20021 online resource (311 p.) Bibliographic Level Mode of Issuance: Monograph0-8144-0631-9 Includes bibliographical references (p. [291]-293) and index.This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.Knowledge managementOrganizational changeIntellectual capitalElectronic books.Knowledge management.Organizational change.Intellectual capital.658.4/06Bean Roger1946-914924Radford Russell W729165MiAaPQMiAaPQMiAaPQBOOK9910449795803321The business of innovation2050232UNINA