02835nam 2200601Ia 450 991044979060332120200520144314.01-280-47967-197866104796721-84544-719-0(CKB)1000000000001137(EBL)232240(OCoLC)61388910(SSID)ssj0000465893(PQKBManifestationID)11296500(PQKBTitleCode)TC0000465893(PQKBWorkID)10457772(PQKB)10900867(MiAaPQ)EBC232240(Au-PeEL)EBL232240(CaPaEBR)ebr10052667(CaONFJC)MIL47967(OCoLC)133162739(EXLCZ)99100000000000113720000815d2002 uy 0engur|n|---|||||txtccrBusiness intelligence and e-marketing workshop, IBM Warwick 2001[electronic resource] /guest editors Merlin Stone and Julie AbbottBradford, England Emerald Group Publishingc20021 online resource (88 p.)Qualitative marketing research: an international journal ;v.5, no. 4Description based upon print version of record.0-86176-738-1 Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisherThis is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers - whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich.Electronic commerceMarketingMarketing researchElectronic books.Electronic commerceMarketing.Marketing research.658.4/7Abbott Julie939704Stone Merlin249253MiAaPQMiAaPQMiAaPQBOOK9910449790603321Business intelligence and e-marketing workshop, IBM Warwick 20012118423UNINA