02246nam 2200577Ia 450 991044967270332120200520144314.00-8144-2804-5(CKB)1000000000005055(EBL)228371(OCoLC)475936185(SSID)ssj0000199464(PQKBManifestationID)11188044(PQKBTitleCode)TC0000199464(PQKBWorkID)10204498(PQKB)11369162(MiAaPQ)EBC228371(Au-PeEL)EBL228371(CaPaEBR)ebr10057981(EXLCZ)99100000000000505520040114d2004 uy 0engurcn|||||||||txtccrMaximum influence[electronic resource] the 12 universal laws of power persuasion /Kurt W. Mortensen1st ed.New York American Management Associationc20041 online resource (253 p.)Description based upon print version of record.0-8144-7258-3 Includes bibliographical references and index.Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income""Persuasion (Psychology)Influence (Psychology)SuccessPsychological aspectsElectronic books.Persuasion (Psychology)Influence (Psychology)SuccessPsychological aspects.153.8/52Mortensen Kurt W923437MiAaPQMiAaPQMiAaPQBOOK9910449672703321Maximum influence2072276UNINA