04135nam 22007455 450 991043825450332120200920172428.03-642-28897-910.1007/978-3-642-28897-5(CKB)2670000000360426(EBL)1082446(OCoLC)847625000(SSID)ssj0000894562(PQKBManifestationID)11492679(PQKBTitleCode)TC0000894562(PQKBWorkID)10861155(PQKB)10465153(DE-He213)978-3-642-28897-5(MiAaPQ)EBC1082446(PPN)170490165(EXLCZ)99267000000036042620130530d2013 u| 0engur|n|---|||||txtccrHandbook of Social Media Management Value Chain and Business Models in Changing Media Markets /edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus1st ed. 2013.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2013.1 online resource (1177 p.)Media Business and Innovation,2523-319XDescription based upon print version of record.3-642-28896-0 Includes bibliographical references.Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion.Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.Media Business and Innovation,2523-319XIndustrial managementCommunicationMarketingSociologyPublic relationsMedia Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513020Communication Studieshttps://scigraph.springernature.com/ontologies/product-market-codes/X28000Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Media Researchhttps://scigraph.springernature.com/ontologies/product-market-codes/X29000Corporate Communication/Public Relationshttps://scigraph.springernature.com/ontologies/product-market-codes/513040Industrial management.Communication.Marketing.Sociology.Public relations.Media Management.Communication Studies.Marketing.Media Research.Corporate Communication/Public Relations.384.068Friedrichsen Mikeedthttp://id.loc.gov/vocabulary/relators/edtMühl-Benninghaus Wolfgangedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910438254503321Handbook of Social Media Management2546154UNINA