03647nam 2200565 a 450 991043825240332120200520144314.03-319-00281-310.1007/978-3-319-00281-1(CKB)2670000000533595(EBL)1316960(OCoLC)854975547(SSID)ssj0000894612(PQKBManifestationID)11515306(PQKBTitleCode)TC0000894612(PQKBWorkID)10841701(PQKB)10933928(DE-He213)978-3-319-00281-1(MiAaPQ)EBC1316960(PPN)170489523(EXLCZ)99267000000053359520130603d2013 uy 0engur|n|---|||||txtccrToo good to fail creating marketplace value from the world's brightest minds /Clifford M. Gross1st ed. 2013.Cham [Germany] ;New York Springer20131 online resource (118 p.)Management for professionals,2192-8096Description based upon print version of record.3-319-00280-5 3-319-03297-6 Includes bibliographical references and index.Chapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry.Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world’s leading research institutions to exogenously replace the “R” of corporate “R&D.” The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.Management for professionals.Research, IndustrialFinanceResearch, IndustrialFinance.658.16Gross Clifford M928077MiAaPQMiAaPQMiAaPQBOOK9910438252403321Too Good To Fail2546151UNINA