01041nam0-22003011i-450 99000486935040332120230530140851.0000486935FED01000486935(Aleph)000486935FED0119990604g19369999km-y0itay50------baspaESf-------001yyEstudios sobre Lorenzo Hervàs y Panduro1735-1809Asociación Nacional de Historiadores de la Ciencia EspañolaMadridLibr. Enrique Prieto1936v., tav.23 cm1.: Vida y escritos/por Juliàn Zarco Cuevas2.: <<La >>escuela espanola de sordomudos/por José A. Sàncez PérezSánchez Pérez,José AugustoZarco Cuevas,JulianITUNINARICAUNIMARCBK990004869350403321PE 246 (1)Fil. Mod. 26057FLFBCPE 246 (2)Fil. Mod. 26057FLFBCFLFBCESTUDIOS sobre Lorenzo Hervàs y Panduro522052UNINA03003nam 2200625 a 450 991043824950332120200520144314.03-642-36793-310.1007/978-3-642-36793-9(CKB)2670000000388564(EBL)1317349(SSID)ssj0000928802(PQKBManifestationID)11513602(PQKBTitleCode)TC0000928802(PQKBWorkID)10910689(PQKB)11696718(DE-He213)978-3-642-36793-9(MiAaPQ)EBC1317349(PPN)170491145(EXLCZ)99267000000038856420130701d2013 uy 0engur|n|---|||||txtccrExhibit marketing and trade show intelligence successful boothmanship and booth design /Klaus Solberg Silen1st ed. 2013.Heidelberg, Germany Springerc20131 online resource (187 p.)Management for professionalsDescription based upon print version of record.3-642-43465-7 3-642-36792-5 Includes bibliographical references and index.Integrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence.This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.Management for Professionals,2192-8096Trade showsTrade showsExhibition techniquesMarketingEconomicsTrade shows.Trade showsExhibition techniques.Marketing.Economics.659.152Silen Klaus Solberg1627051MiAaPQMiAaPQMiAaPQBOOK9910438249503321Exhibit marketing and trade show intelligence4204237UNINA