01406nam--2200385---450-9900003350102033163-540-67603-10033501USA010033501(ALEPH)000033501USA01003350120010205d2000----km-y0itay0103----baengDE||||||||001yyClassical microlocal analysis in the space of hyperfunctionsSeiichiro WakabayashiBerlinSpringer-Verlagc2000VIII, 367 p.ill.25 cmLecture notes in mathematicsa collection of informal reports and seminarsedited by A. Dold Heidelberg and B. Eckmann, Zürich17372001Lecture notes in mathematicsa collection of informal reports and seminarsedited by A. Dold Heidelberg and B. Eckmann, Zürich1737001-------2001Funzioni515.9WAKABAYASHI,Seiichiro62701ITsalbcISBD990000335010203316510 LNM (1737)0025573 CBS51000103176BKSCITAMI4020010205USA011627ALANDI9020011210USA01124920020403USA011641PATRY9020040406USA011623Classical microlocal analysis in the space of hyperfunctions78735UNISA04650nam 22006855 450 991043824880332120251013053807.09781430244080143024408910.1007/978-1-4302-4408-0(CKB)3280000000006816(EBL)1694147(OCoLC)880826920(SSID)ssj0001174395(PQKBManifestationID)11977479(PQKBTitleCode)TC0001174395(PQKBWorkID)11107424(PQKB)10268117(DE-He213)978-1-4302-4408-0(MiAaPQ)EBC1694147(CaSebORM)9781430244073(PPN)177820551(OCoLC)840429241(OCoLC)ocn840429241(EXLCZ)99328000000000681620140301d2013 u| 0engur|n|---|||||txtccrAdvanced social media marketing how to lead, launch, and manage a successful social media program /Tom FunkBerkeley, CA :Apress :Imprint: Apress,2013.1 online resource (246 p.)"A Professional's Guide"--Cover.Includes index.9781430244073 1430244070 Includes bibliographical references and index.The business case --Best practices --The platforms --Advertising and promotion --Facebook advertising --Advertising on Twitter and other networks --Operations --Measuring success --Advanced social media campaigns --Power up your platform --Bringing it all together.Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.  Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.   Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.    The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.  .Social mediaMarketingInternet marketingSocial marketingMarketingManagementBusiness and Management, generalhttps://scigraph.springernature.com/ontologies/product-market-codes/500000Social mediaMarketing.Internet marketing.Social marketing.MarketingManagement.Business and Management, general.658.872Funk Tom1965-authttp://id.loc.gov/vocabulary/relators/aut1851302UMIUMINZ-WeVULBOOK9910438248803321Advanced social media marketing4445030UNINA