03718nam 2200613Ia 450 991043823160332120200520144314.03-658-01375-310.1007/978-3-658-01375-2(CKB)3400000000125748(EBL)1206238(SSID)ssj0000879353(PQKBManifestationID)11475058(PQKBTitleCode)TC0000879353(PQKBWorkID)10852504(PQKB)10455591(DE-He213)978-3-658-01375-2(MiAaPQ)EBC1206238(PPN)168330946(EXLCZ)99340000000012574820130226d2013 uy 0engur|n|---|||||txtccrNarrative and innovation new ideas for business administration, strategic management and entrepreneurship /Andreas P. Muller, Lutz Becker (eds.)1st ed. 2013.Wiesbaden Springer VSc20131 online resource (273 p.)Management -- Culture -- InterpretationDescription based upon print version of record.3-658-01374-5 Includes bibliographical references.Narrative -- Innovation -- Entrepreneur -- Anticipation -- Foresight.The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.     Content ·        Innovation ·        Narratology ·        Strategic Management ·        Entrepreneurship ·        Early Recognition   Target groups ·        Lectures and students of economic and social sciences, cultural studies and philology ·        Leaders from business, politics and government   Editors Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management. Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.Management – Culture – Interpretation,2625-2686Technological innovationsManagementTechnological forecastingStrategic planningTechnological innovationsManagement.Technological forecasting.Strategic planning.658.4/062658.4062Muller Andreas P386108Becker Lutz1754412MiAaPQMiAaPQMiAaPQBOOK9910438231603321Narrative and innovation4190738UNINA