03658nam 2200565Ia 450 991043808680332120200520144314.03-8349-4487-410.1007/978-3-8349-4487-0(CKB)2550000001046016(EBL)1206374(SSID)ssj0000880144(PQKBManifestationID)11524673(PQKBTitleCode)TC0000880144(PQKBWorkID)10873055(PQKB)10362956(DE-He213)978-3-8349-4487-0(MiAaPQ)EBC1206374(PPN)169141217(EXLCZ)99255000000104601620130115d2013 uy 0engur|n|---|||||txtccrOpen evaluation integrating users into the selection of new product ideas /Jorg Haller1st ed. 2013.Wiesbaden Springer20131 online resource (233 p.)Markt- und Unternehmensentwicklung Markets and OrganisationsDescription based upon print version of record.3-8349-4486-6 Includes bibliographical references.The Context of Open Evaluation: Innovation Contests -- The Design Elements of Open Evaluation -- The Objectives of Open Evaluation -- Key Factors affecting the Output of Open Evaluation -- The Capacity of Open Evaluation for Idea Selection -- How to Make the Crowd Your Jury.Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. Jörg Haller proposes a potential solution: open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.   Contents: The Context of Open Evaluation: Innovation Contests The Design Elements and Objectives of Open Evaluation Key Factors affecting the Output of Open Evaluation The Capacity of Open Evaluation for Idea Selection How to Make the Crowd Your Jury   Target Groups: Researchers and students interested in the latest advances in research on open and user innovation Managers dealing with new product development, innovation management, and/or the design of information systems.   The Author: Dr. Jörg Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.   The Editors The series Markt- und Unternehmensentwicklung / Markets and Organisations is edited by Prof. Dr. Dres. h.c. Arnold Picot, Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, Prof. Dr. Egon Franck and Prof. Dr. Kathrin M. Möslein.Markt- und Unternehmensentwicklung Markets and OrganisationsNew productsEvaluationMarketing researchNew productsEvaluation.Marketing research.658.575Haller Jorg1065576MiAaPQMiAaPQMiAaPQBOOK9910438086803321Open Evaluation2546775UNINA