03670nam 22007455 450 991043807740332120200919122814.01-4614-4142-0978146144142710.1007/978-1-4614-4142-7(CKB)2670000000317162(EBL)994221(OCoLC)813393253(SSID)ssj0000799537(PQKBManifestationID)11438359(PQKBTitleCode)TC0000799537(PQKBWorkID)10763972(PQKB)10816038(DE-He213)978-1-4614-4142-7(MiAaPQ)EBC994221(MiAaPQ)EBC6314127(PPN)168299380(EXLCZ)99267000000031716220121009d2013 u| 0engur|n|---|||||txtccrE-Commerce Strategy Text and Cases /by Sanjay Mohapatra1st ed. 2013.New York, NY :Springer US :Imprint: Springer,2013.1 online resource (269 p.)Springer Texts in Business and Economics,2192-4333Description based upon print version of record.1-4899-7344-3 1-4614-4141-2 Includes bibliographical references and index.Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet.   E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.Springer Texts in Business and Economics,2192-4333Information technologyBusiness—Data processingE-commerceApplication softwareIT in Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/522000e-Commerce/e-businesshttps://scigraph.springernature.com/ontologies/product-market-codes/I26000Information Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Information technology.Business—Data processing.E-commerce.Application software.IT in Business.e-Commerce/e-business.Information Systems Applications (incl. Internet).658.4038011Mohapatra Sanjayauthttp://id.loc.gov/vocabulary/relators/aut945781MiAaPQMiAaPQMiAaPQhttps://ebookcentral.proquest.com/lib/Coventry/detail.action?docID=6314127BOOK9910438077403321E-Commerce Strategy2499843UNINA