02817nam 2200373 450 991055799880332120230222102613.010.30819/5171(CKB)5590000000558347(NjHacI)995590000000558347(EXLCZ)99559000000055834720230222d2021 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierTerra Petraea The archaeological landscape of the Petrean hinterland from the Hellenistic to the Byzantine period /Will M. KennedyBerlin :Logos Verlag,2021.1 online resource (632 pages) illustrations (some color), maps (some color)Supplement to the Bulletin of Nabataean studies ;2Includes bibliographical references.To better understand the ancient Nabataean capital of Petra, it is important to consider its rural surroundings as well. The city's unfavorable geostrategic location makes this already clear: Situated in a deep valley and flanked by high mountain ranges, Petra's urban development was only possible through a well-structured organization of its surrounding landscape.0This study presents a first comprehensive archaeological and culture-historical characterization of the Petraean hinterland and researches overall strategies of the spatial organization of the city's rural environs.0Based on an extensive set of archaeological survey data from the Petra region, this study explores a variety of archaeological site types and features diachronically. While the main chronological focus is clearly set on the Nabataean and Roman periods, it also considers the preceding Iron Age and Hellenistic periods, as well as the subsequent Byzantine period.0The aim is to examine rural settlement patterns and subsistence strategies, aspects of rural water management, the extensive infrastructural network, the funerary and religious landscape, the military disposition, as well as the industrial potential of rural Petra.0Following a unique landscape archaeological approach, this study provides a differentiated analysis of the various archaeological sites and features for a broad, regional understanding of the Petraean hinterland and offers new insights into the socio-political and administrative, military, economic and infrastructural development of Terra Petraea through time.Supplement to the Bulletin of Nabataean studies ;2.Excavations (Archaeology)Excavations (Archaeology)939.48Kennedy Will M.1278140NjHacINjHaclBOOK9910557998803321Terra Petraea3012650UNINA03560nam 2200565Ia 450 991043807570332120200520144314.03-658-01732-510.1007/978-3-658-01732-3(CKB)2550000001045299(EBL)1206285(SSID)ssj0000878799(PQKBManifestationID)11546181(PQKBTitleCode)TC0000878799(PQKBWorkID)10837109(PQKB)10508967(DE-He213)978-3-658-01732-3(MiAaPQ)EBC1206285(PPN)168330962(EXLCZ)99255000000104529920130315d2013 uy 0engur|n|---|||||txtccrEffectiveness of online marketing campaigns an investigation into online multichannel and search engine advertising /Sebastian Klapdor1st ed. 2013.Wiesbaden Springer Fachmedien Wiesbadenc20131 online resource (134 p.)Description based upon print version of record.3-658-01731-7 Includes bibliographical references.Overview on Online Advertising -- Existing Research and Conceptual Foundations -- Effectiveness of Multichannel Online Advertising -- Effectiveness of Search Engine Advertising.Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the author develops comprehensive models based on existing research. He empirically validates them with large real-life datasets from ad campaigns and cookie-based user tracking systems. His findings show that there are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. In addition, the channel order can influence the conversion probability and click-through rates in search engine advertising are influenced by keyword criteria on semantic and syntactic level. The results can be used to increase the effectiveness of ad campaigns. Based on these findings, the author outlines how a future integrated approach to online advertising could look like.   Contents ·         Overview of Online Advertising ·         Multichannel Online Advertising ·         Search Engine Advertising       Target Groups ·         Researchers and students in the fields of business economics and business information systems with a focus on marketing ·         Practitioners responsible for online marketing, online marketing agencies     The Author Dr. Sebastian Klapdor completed his dissertation under the supervision of Prof. Florian von Wangenheim at the Chair of Service and Technology Marketing at TUM School of Management, Munich, Germany. He is a project manager at a management consultancy company.Internet marketingMarketingInternet marketing.Marketing.659.14659.14/4659.144Klapdor Sebastian1058231MiAaPQMiAaPQMiAaPQBOOK9910438075703321Effectiveness of Online Marketing Campaigns2497973UNINA