03310nam 2200697 a 450 991043807380332120200520144314.01-283-94630-03-642-33233-110.1007/978-3-642-33233-3(CKB)2670000000317374(EBL)1082666(OCoLC)823728130(SSID)ssj0000878921(PQKBManifestationID)11532183(PQKBTitleCode)TC0000878921(PQKBWorkID)10837761(PQKB)10294722(DE-He213)978-3-642-33233-3(MiAaPQ)EBC1082666(PPN)168323885(EXLCZ)99267000000031737420130116d2013 uy 0engur|n|---|||||txtccrThe FORA framework a fuzzy grassroots ontology for online reputation management /Edy Portmann1st ed. 2013.Heidelberg Springer20131 online resource (219 p.)Fuzzy management methodsDescription based upon print version of record.3-642-42948-3 3-642-33232-3 Includes bibliographical references and index.pt. I. Theoretical background -- pt. II. Field of application -- pt. III. Framework and implementation.Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.Fuzzy Management Methods,2196-4130Personal information managementWorld Wide WebSocial aspectsOnline identitiesSemantic WebCluster set theoryFuzzy logicPersonal information management.World Wide WebSocial aspects.Online identities.Semantic Web.Cluster set theory.Fuzzy logic.659.202854678Portmann Edy1064496MiAaPQMiAaPQMiAaPQBOOK9910438073803321The FORA Framework2538461UNINA