01398nam 2200397 450 99105117532033211-62531-154-0(CKB)4100000007745786(MiAaPQ)EBC5720805(EXLCZ)99410000000774578620190315d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierNo more "How long does it have to be?" fostering independent writers in grades 3-8 /Jennifer JacobsonPortsmouth, New Hampshire :Stenhouse Publishers,[2019]©20191 online resource (152 pages)1-62531-153-2 Includes bibliographical references.English languageComposition and exercisesStudy and teaching (Elementary)Composition (Language arts)Study and teaching (Elementary)Electronic books.English languageComposition and exercisesStudy and teaching (Elementary)Composition (Language arts)Study and teaching (Elementary)372.623044Jacobson Jennifer1067113MiAaPQMiAaPQMiAaPQBOOK9910511753203321No more "How long does it have to be?"2550504UNINA03770nam 22006615 450 991043807340332120250609110948.03-658-02444-510.1007/978-3-658-02444-4(CKB)3710000000078905(EBL)1636682(OCoLC)871224071(SSID)ssj0001086676(PQKBManifestationID)11680394(PQKBTitleCode)TC0001086676(PQKBWorkID)11062729(PQKB)11566097(DE-He213)978-3-658-02444-4(MiAaPQ)EBC1636682(PPN)176120033(MiAaPQ)EBC4068359(EXLCZ)99371000000007890520131224d2013 u| 0engur|n|---|||||txtccrHurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /by Klaus Backhaus1st ed. 2013.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2013.1 online resource (79 p.)Description based upon print version of record.3-658-02443-7 The Enlightenment -- The Disillusionment -- The Breakthrough.In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “Deutsche Maschinenbau AG” is losing its market share. But instead of joining forces to systematically hunt down and identify the causes of these losses, all those involved become entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it comes to putting things into practice, it soon becomes clear that the devil is in the details. Following an initial enlightenment and a subsequent disillusionment phase, the breakthrough finally comes when the CEO decides to make the cause his own, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every single employee on the company payroll. Only those who are prepared to live this are in a position to act in keeping with the needs and conditions of the market. The author Professor Dr. Dr. h. c. Klaus Backhaus is Director of the Institute of Business-to-Business Marketing (IAS) at the University of  Muenster, Germany (Betriebswirtschaftliches Institut für Anlagen- und Systemtechnologien der Universität Münster).MarketingBusinessManagement scienceProject managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Business and Management, generalhttps://scigraph.springernature.com/ontologies/product-market-codes/500000Project Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515020Marketing.Business.Management science.Project management.Marketing.Business and Management, general.Project Management.658658.8658.802Backhaus Klausauthttp://id.loc.gov/vocabulary/relators/aut1064495BOOK9910438073403321Hurdle Race Marketing2538460UNINA