02351nam 2200517 450 991081316750332120230120120119.084-9180-635-0(CKB)5310000000016224(OCoLC)1131883928(NyNyDIG)DIGUOCES0173(MiAaPQ)EBC6772325(OCoLC)1204299730(FINmELB)ELB124444(MiAaPQ)EBC7051668(Au-PeEL)EBL7051668(EXLCZ)99531000000001622420230120d2019 uy 0spaur|||||||||||txtrdacontentcrdamediacrrdacarrierLas Campañas Conectadas Comunicación política en campaña electoral /Xavier PeytibiPrimera edición en formato digital.Barcelona :Editorial UOC,[2019]©20191 online resourceManuales ;660. Comunicación política84-9180-633-4 84-9180-634-2 Includes bibliographical references and index.¿Qué hacía de Bill Clinton el perfecto candidato? ¿Cómo podemos persuadir a los indecisos en una campaña electoral online y offline? ¿Estar más en la calle tiene efectos en el voto? ¿Hay trucos para que los activistas se movilicen? Estas y centenares de preguntas más se responden en este libro a través de historias, anécdotas y decenas de ejemplos prácticos en campañas de todo el mundo. Porque el modo de hacer campaña electoral está cambiando a la par que cambia la sociedad. Cada vez tienen más importancia las percepciones, las relaciones y conseguir memorabilidad en el elector. Porque solo si entendemos cómo afecta la comunicación política a los potenciales votantes podremos prepararnos para persuadirlos, sea de modo offline u online, en campañas conectadas.Manuales (Editorial UOC) ;660.Manuales (Editorial UOC).Comunicación política.Political campaignsPolitical campaigns.324.7Peytibi Xavier1617753MiAaPQMiAaPQMiAaPQBOOK9910813167503321Las Campañas Conectadas3949071UNINA03428nam 2200601 a 450 991043800960332120200520144314.01-283-84921-61-62703-170-710.1007/978-1-62703-170-7(CKB)2670000000278656(EBL)1030376(OCoLC)821618016(SSID)ssj0000797702(PQKBManifestationID)11484462(PQKBTitleCode)TC0000797702(PQKBWorkID)10738289(PQKB)10907379(DE-He213)978-1-62703-170-7(MiAaPQ)EBC1030376(PPN)168306018(EXLCZ)99267000000027865620121129d2013 uy 0engur|n|---|||||txtccrT-cell lymphomas /Francine Foss, editor1st ed. 2013.New York Humana Press20131 online resource (347 p.)Contemporary hematologyDescription based upon print version of record.1-62703-169-3 Includes bibliographical references and index.Classification of the T-cell lymphomas -- Epidemiology, prognosis and outcomes for aggressive T-cell lymphomas -- Molecular pathogenesis of T-cell lymphoma -- HTLV-1 associated T-cell diseases -- The NK/T cell lymphomas -- CD30 positive T-cell lymphomas -- Extranodal T-cell lymphomas -- Nodal T-cell lymphomas -- The T-cell leukemias -- Chemotherapy and Bone Marrow Transplantation -- Antibodies and Targeted Therapies -- Novel agents for T-cell lymphomas -- Immune Therapies in T-cell lymphoma.The mature T and NK cell lymphomas are rare, comprising approximately 10% of all malignant lymphomas. The incidence of T-cell lymphoma is variable around the world, with a higher incidence compared to B-cell lymphomas in the Asian basin. While the overall incidence of B-cell lymphomas has begun to decline in the United States, the incidence of T-cell lymphomas continues to rise. Over the last decade, a number of novel agents have been developed which target T-cell lymphomas and studies have identified novel genes and pathways associated with lymphomagenesis in T-cells.   This comprehensive volume examines the clinical and biological aspects of the T-cell lymphoproliferative disorders in adults and children. The book includes an overview of both the cutaneous and the systemic T-cell malignancies and addresses the classification of T-cell lymphomas, the clinical features of each subtype, and the relevant molecular and genetic studies. Clinical outcomes and treatment strategies are discussed with an emphasis on the development of novel biological and targeted therapies. An outstanding resource for hematologists and oncologists, this book gathers insights from experts in the field and provides the most up-to-date information on all of the T-cell lymphoma subgroups and current and emerging therapies.Contemporary HematologyLymphomasT cellsLymphomas.T cells.616.99616.99446Foss Francine1761329MiAaPQMiAaPQMiAaPQBOOK9910438009603321T-cell lymphomas4200686UNINA