02160oam 22005414a 450 991043323540332120250210180333.097819513990091951399005(CKB)5590000000429587(OCoLC)1227264741(MdBmJHUP)muse93853(oapen)https://directory.doabooks.org/handle/20.500.12854/27913(oapen)doab27913(EXLCZ)99559000000042958720200707d2020 uy 0engur|||||||nn|ntxtrdacontentcrdamediacrrdacarrierOur Master’s VoiceAdvertising /James Rorty, Jefferson PooleyPublic domain edition.2020Bethlehem :mediastudies.press,2020.©2020.1 online resource9781951399016 1951399013 ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"--Provided by publisher.Advertising & societybicsscCommunication studiesbicsscAdvertisingbicsscadvertising and societycommunication studiesadvertisingAdvertising & societyCommunication studiesAdvertising659.1Rorty James1890-1973,1357467Pooley JeffersonMdBmJHUPMdBmJHUPBOOK9910433235403321Our Master's Voice3363487UNINA