03874nam 22007815 450 991042785650332120251010082416.09783030577414303057741410.1007/978-3-030-57741-4(CKB)4100000011631428(MiAaPQ)EBC6420871(DE-He213)978-3-030-57741-4(PPN)252517016(Perlego)3482118(MiAaPQ)EBC29092821(EXLCZ)99410000001163142820201204d2020 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierFundamental Theories of Business Communication Laying a Foundation for the Field /by Milton Mayfield, Jacqueline Mayfield, Robyn Walker1st ed. 2020.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2020.1 online resource (xi, 266 pages) illustrationsNew Perspectives in Organizational Communication,2730-5341Includes index.9783030577407 3030577406 Includes bibliographical references and index.1. Introduction -- 2. How We Selected the Theories -- 3. A Typology of Business Communication Theories -- 4. Theory Classifications -- 5. Channels and Barriers -- 6. Cultural Characteristics and Influences -- 7. Flows and Patterns -- 8. Meaning-Making and Discovery -- 9. Motivation and Persuasion -- 10. Organizational Structures -- 11 Reasons and Representations -- 12. Emerging and Noteworthy Theories -- 13. Theory Traditions and Influences -- 14. Why We Need Business Communication Theories -- 15. Conclusion and Future Development -- 16. Recommended Readings.This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.New Perspectives in Organizational Communication,2730-5341Personnel managementCommunicationIndustrial organizationManagementStrategic planningLeadershipHuman Resource ManagementMedia and CommunicationOrganizationManagementBusiness Strategy and LeadershipPersonnel management.Communication.Industrial organization.Management.Strategic planning.Leadership.Human Resource Management.Media and Communication.Organization.Management.Business Strategy and Leadership.658.45Mayfield Milton903163Mayfield Jacqueline R.Walker RobynMiAaPQMiAaPQMiAaPQBOOK9910427856503321Fundamental theories of business communication2018957UNINA