03299nam 22006495 450 991042705750332120220113212238.09783030453015303045301410.1007/978-3-030-45301-5(CKB)4100000011413920(MiAaPQ)EBC6331606(DE-He213)978-3-030-45301-5(PPN)250222256(Perlego)3481825(EXLCZ)99410000001141392020200901d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierRethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy /by Thomaï Serdari1st ed. 2020.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2020.1 online resource (200 pages) illustrationsPalgrave Advances in Luxury,2662-107X9783030453008 3030453006 Includes bibliographical references and index.1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of "Newness" in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton's Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions.Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.Palgrave Advances in Luxury,2662-107XLuxury goods industryBranding (Marketing)Strategic planningLeadershipLuxuryBrandingBusiness Strategy and LeadershipLuxury goods industry.Branding (Marketing)Strategic planning.Leadership.Luxury.Branding.Business Strategy and Leadership.687.0688650Serdari Thomaïauthttp://id.loc.gov/vocabulary/relators/aut922680MiAaPQMiAaPQMiAaPQBOOK9910427057503321Rethinking Luxury Fashion2070491UNINA