02892nam 2200577 450 991042705740332120220427004437.03-030-21044-810.1007/978-3-030-21044-1(CKB)4100000011413937(MiAaPQ)EBC6340234(DE-He213)978-3-030-21044-1(PPN)250222507(EXLCZ)99410000001141393720210205d2020 uy 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierThe art of going global a practical guide to a firm's international growth /Olga E. Annushkina, Alberto Regazzo1st ed. 2020.Cham, Switzerland :Palgrave Macmillan,[2020]©20201 online resource (xvi, 195 pages) illustrationsIncludes index.3-030-21043-X 1. Is Your Business Reaching its Full Potential in Global Markets? -- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement -- 3. How to Enter a Foreign Market -- 4. Implementing Internationalization Strategy: People's Issue.Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step – changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: · Foreign market selection · Adaptation · Cross-cultural management · Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm. .BusinessGlobalizationMarketsLeadershipEmerging MarketsPopular Science in Business and ManagementBusiness.Globalization.Markets.Leadership.Emerging Markets.Popular Science in Business and Management.650Annushkina Olga E.909264Regazzo AlbertoMiAaPQMiAaPQMiAaPQBOOK9910427057403321The Art of going global2034052UNINA