03397nam 22007455 450 991042704430332120260115162754.03-030-59893-410.1007/978-3-030-59893-8(CKB)5590000000005461(MiAaPQ)EBC6382732(DE-He213)978-3-030-59893-8(PPN)25911233X(EXLCZ)99559000000000546120201031d2020 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierLuxury Tourism Market Trends, Changing Paradigms, and Best Practices /edited by Roland Conrady, David Ruetz, Marc Aeberhard1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (XII, 323 p. 38 illus., 30 illus. in color.)Tourism, Hospitality & Event Management,2510-50003-030-59892-6 Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook.Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.Tourism, Hospitality & Event Management,2510-5000TourismManagementLuxury goods industryConsumer behaviorBranding (Marketing)Tourism ManagementLuxuryConsumer BehaviorBrandingTurismethubLuxethubMàrqueting turísticthubLlibres electrònicsthubTourism.Management.Luxury goods industry.Consumer behavior.Branding (Marketing)Tourism Management.Luxury.Consumer Behavior.Branding.TurismeLuxeMàrqueting turístic338.479104Conrady Roland1959-Ruetz DavidAeberhard MarcMiAaPQMiAaPQMiAaPQBOOK9910427044303321Luxury tourism2055772UNINA