02146nam 22004933 450 991042460940332120241230084506.0(CKB)2560000000363545(oapen)https://directory.doabooks.org/handle/20.500.12854/43741(NjHacI)992560000000363545(MiAaPQ)EBC31860724(Au-PeEL)EBL31860724(oapen)doab43741(EXLCZ)99256000000036354520241230d2014 uy 0itaurmn|---annantxtrdacontentcrdamediacrrdacarrierComunicare l'Università Di Firenze Percorsi, Sperimentazioni e Prospettive1st ed.Firenze University Press2014Firenze :Firenze University Press,2014.©2014.1 electronic resource (170 p.)Proceedings e report9788866556220 886655622X 9788866556190 886655619X The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various <i>stakeholders</i>, the paths of defining a clear coordinated image, the appropriateness of the language used.Proceedings e ReportCollege administratorsCollege administrators.378.111Sorrentino Carlo144563MiAaPQMiAaPQMiAaPQBOOK9910424609403321Comunicare l’Università di Firenze3017500UNINA