02510nam 22005535 450 991041214660332120230811002659.03-658-31301-310.1007/978-3-658-31301-2(CKB)4100000011363834(MiAaPQ)EBC6274505(DE-He213)978-3-658-31301-2(PPN)25022447X(EXLCZ)99410000001136383420200728d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierStrategic Equity Partnerships in Professional Football Evidence on Stakeholder Attitudes for the Case of the German Bundesliga /by Tobias Duffner1st ed. 2020.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2020.1 online resource (375 pages)Event- und Impaktforschung,2662-92323-658-31300-5 Introduction -- Research Gaps and Research Questions -- Theoretical Framework – General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary.The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.Event- und Impaktforschung,2662-9232BusinessManagement scienceSportsEconomic aspectsBusiness and ManagementSports EconomicsGermanyfastBusiness.Management science.SportsEconomic aspects.Business and Management.Sports Economics.658.044Duffner Tobiasauthttp://id.loc.gov/vocabulary/relators/aut995890MiAaPQMiAaPQMiAaPQBOOK9910412146603321Strategic Equity Partnerships in Professional Football2282093UNINA