03048nam 22006015 450 991039987230332120251113194038.03-030-47764-910.1007/978-3-030-47764-6(CKB)4100000011232562(MiAaPQ)EBC6198549(DE-He213)978-3-030-47764-6(PPN)248396161(EXLCZ)99410000001123256220200513d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in National Brand and Private Label Marketing Seventh International Conference, 2020 /edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (xi, 206 pages) illustrationsSpringer Proceedings in Business and Economics,2198-72543-030-47763-0 Includes bibliographical references and index.This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?Springer Proceedings in Business and Economics,2198-7254MarketingBusiness information servicesPsychology, IndustrialMarketingIT in BusinessWork and Organizational PsychologyMarketing.Business information services.Psychology, Industrial.Marketing.IT in Business.Work and Organizational Psychology.658.827658.827Martinez-Lopez Francisco Jedthttp://id.loc.gov/vocabulary/relators/edtGázquez Abad Juan Carlosedthttp://id.loc.gov/vocabulary/relators/edtBreugelmans Elsedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910399872303321Advances in National Brand and Private Label Marketing1934675UNINA