04073nam 22008415 450 991038384690332120260115160248.03-030-37869-110.1007/978-3-030-37869-1(CKB)4100000010770661(MiAaPQ)EBC6144681(DE-He213)978-3-030-37869-1(PPN)243226705(EXLCZ)99410000001077066120200324d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAugmented Reality and Virtual Reality Changing Realities in a Dynamic World /edited by Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabel1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (xii, 409 pages) illustrationsProgress in IS,2196-87133-030-37868-3 Includes bibliographical references.Part I: AR &VR in Business, Retail and Marketing -- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles -- Part III: Ar & VR for Health and Wellbeing -- Part IV: AR & VR in Theatre Productions and Journalism -- Part V: AR & VR in Production and Manufacturing -- Part VI: AR & VR in Education -- Part VII: AR & VR in Tourism, Museums and Events -- Part VIII: AR & VR in Research -- Part IX: AR & VR App Design and Content Creation. .This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.Progress in IS,2196-8713Business information servicesComputer networksTourismManagementSocial sciencesData processingDigital humanitiesElectronic data processingManagementIT in BusinessComputer Communication NetworksTourism ManagementComputer Application in Social and Behavioral SciencesDigital HumanitiesIT OperationsRealitat augmentadathubRealitat virtualthubCongressosthubLlibres electrònicsthubBusiness information services.Computer networks.Tourism.Management.Social sciencesData processing.Digital humanities.Electronic data processingManagement.IT in Business.Computer Communication Networks.Tourism Management.Computer Application in Social and Behavioral Sciences.Digital Humanities.IT Operations.Realitat augmentadaRealitat virtual658.05Jung Timothyedthttp://id.loc.gov/vocabulary/relators/edtDieck M. Claudia tomedthttp://id.loc.gov/vocabulary/relators/edtRauschnabel Philipp Aedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910383846903321Augmented Reality and Virtual Reality2143206UNINA