05032nam 2200949 a 450 991078573380332120230125201858.01-283-89500-51-60649-365-510.4128/9781606493656(CKB)2670000000261665(EBL)1039215(OCoLC)818817010(SSID)ssj0000767260(PQKBManifestationID)12299495(PQKBTitleCode)TC0000767260(PQKBWorkID)10740895(PQKB)11237068(OCoLC)814468834(CaBNVSL)swl00401519(Au-PeEL)EBL1039215(CaPaEBR)ebr10617488(CaONFJC)MIL420750(CaSebORM)9781606493649(MiAaPQ)EBC1039215(EXLCZ)99267000000026166520121023d2012 fy 0engur|n|---|||||txtccrConsumer cosmopolitanism in the age of globalization[electronic resource] /editor, Melvin Prince1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20121 online resource (296 p.)Consumer behavior collection,2163-937XPart of: 2012 digital library.1-60649-364-7 Includes bibliographical references (p. 233-260) and index.About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.2012 digital library.Consumer behavior collection.2163-937XConsumer behaviorCosmopolitanismMarket segmentationGlobalizationacculturationanimositybeliefsconsumerscosmopolitancultureconsumptioncustomsethnocentrismglobalizationsocial identityinternationallocalsmaterialismnational identitypurchase behaviorrelationship marketingmarket segmentationtastesvaluesxenocentrismConsumer behavior.Cosmopolitanism.Market segmentation.Globalization.658.8342Prince Melvin871706MiAaPQMiAaPQMiAaPQBOOK9910785733803321Consumer cosmopolitanism in the age of globalization3690418UNINA04080nam 22009493a 450 991036775210332120250203235429.09783039215959303921595710.3390/books978-3-03921-595-9(CKB)4100000010106196(oapen)https://directory.doabooks.org/handle/20.500.12854/53374(ScCtBLL)a74b933b-ebd3-4ac3-92ff-f2ec721cac3e(OCoLC)1163850973(oapen)doab53374(EXLCZ)99410000001010619620250203i20192019 uu engurmn|---annantxtrdacontentcrdamediacrrdacarrierMicro- and Nanofluidics for Bionanoparticle AnalysisYong Zeng, Xuanhong ChengMDPI - Multidisciplinary Digital Publishing Institute2019Basel, Switzerland :MDPI,2019.1 electronic resource (138 p.)9783039215942 3039215949 Bionanoparticles such as microorganisms and exosomes are recoganized as important targets for clinical applications, food safety, and environmental monitoring. Other nanoscale biological particles, includeing liposomes, micelles, and functionalized polymeric particles are widely used in nanomedicines. The recent deveopment of microfluidic and nanofluidic technologies has enabled the separation and anslysis of these species in a lab-on-a-chip platform, while there are still many challenges to address before these analytical tools can be adopted in practice. For example, the complex matrices within which these species reside in create a high background for their detection. Their small dimension and often low concentration demand creative strategies to amplify the sensing signal and enhance the detection speed. This Special Issue aims to recruit recent discoveries and developments of micro- and nanofluidic strategies for the processing and analysis of biological nanoparticles. The collection of papers will hopefully bring out more innovative ideas and fundamental insights to overcome the hurdles faced in the separation and detection of bionanoparticles.History of engineering and technologybicsscmagnetic fieldmicrofluidic deviceballpoint pen printingpaper-based microfluidic deviceonline analysisnanoporous membranedielectric filmdigital microfluidic chipHIV diagnosticsprecipitationoptically induced dielectrophoresis (ODEP)digital microfluidic devicefluorescenceferrofluidscancer metastasisflow focusingimage processingelectrowettinglight diffractionlensfreenanoparticle characterizationmulti-step assaycell isolationbiomarker detectionmicroparticlesconductive electrodesingle particle analysisplastic wrapsecond-hand smokeflow controlsurface acoustic wavedroplet actuationcirculating tumour cells (CTCs)lipid nanoparticlescrop diseasecross-flow filtrationoxidized hollow mesoporous carbon nanospheremicrofluidic systems3-ethenylpyridinemicrofluidicmicrofluidicsCOMSOLplug flow mixerHistory of engineering and technologyZeng Yong1309854Cheng XuanhongScCtBLLScCtBLLBOOK9910367752103321Micro- and Nanofluidics for Bionanoparticle Analysis3029656UNINA