03570nam 22006255 450 991036725460332120200705224237.03-030-25875-010.1007/978-3-030-25875-7(CKB)4100000009382543(DE-He213)978-3-030-25875-7(MiAaPQ)EBC5915696(PPN)252635604(EXLCZ)99410000000938254320191001d2020 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierDesign Thinking for Strategy Innovating Towards Competitive Advantage /by Claude Diderich1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (XII, 219 p. 54 illus.) Management for Professionals,2192-80963-030-25874-2 Part I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment.The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.Management for Professionals,2192-8096Game theoryLeadershipMarket researchNew business enterprisesGame Theory, Economics, Social and Behav. Scienceshttps://scigraph.springernature.com/ontologies/product-market-codes/M13011Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Start-Ups/Venture Capitalhttps://scigraph.springernature.com/ontologies/product-market-codes/514030Game theory.Leadership.Market research.New business enterprises.Game Theory, Economics, Social and Behav. Sciences.Business Strategy/Leadership.Market Research/Competitive Intelligence.Start-Ups/Venture Capital.519658.4012Diderich Claudeauthttp://id.loc.gov/vocabulary/relators/aut944690MiAaPQMiAaPQMiAaPQBOOK9910367254603321Design Thinking for Strategy2266160UNINA