04777nam 2200637Ia 450 991078819030332120150312140054.01-78441-447-6(CKB)2670000000593571(MiAaPQ)EBC1953300(Au-PeEL)EBL1953300(CaPaEBR)ebr11018397(CaONFJC)MIL720282(OCoLC)903014522(UtOrBLW)bslw09325652(EXLCZ)99267000000059357120150312d2015 uy 0engurun|||||||||rdacontentrdamediardacarrierEntrepreneurship in international marketing[electronic resource] /edited by Shaoming Zou, Hui Xu, Linda Hui ShiFirst edition.Bingley, England :Emerald,2015.©20151 online resource (339 pages) illustrations, tablesAdvances in international marketing,1474-7979 ;v. 25"EmeraldBooks"--Cover.1-78441-448-4 1-322-89000-5 Includes bibliographical references at the end of each chapters.Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux.The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.Advances in international marketing ;v. 25.Business & EconomicsInternationalMarketingbisacshInternational businessbicsscBusiness & managementbicsscExport marketingEntrepreneurshipMarketing researchCIMaRBusiness & EconomicsInternationalMarketing.International business.Business & management.Export marketing.Entrepreneurship.658.848Zou Shaoming1473895Xu Hui1473896Shi Linda Hui1473897UtOrBLWBOOK9910788190303321Entrepreneurship in international marketing3687249UNINA03936nam 22006135 450 991036494800332120240923160808.09783030328467303032846510.1007/978-3-030-32846-7(CKB)4100000010013816(MiAaPQ)EBC6000199(DE-He213)978-3-030-32846-7(EXLCZ)99410000001001381620191219d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierEvaluating Teaching Practices in Graduate Programs /by Jesús Gabalán-Coello, Fredy Eduardo Vásquez-Rizo, Michel Laurier1st ed. 2019.Cham :Springer International Publishing :Imprint: Springer,2019.1 online resource (145 pages)SpringerBriefs in Education,2211-193X9783030328450 3030328457 Chapter 1 - Evaluation in the university context: from the general to the particular -- Chapter 2 - A brief overview of authors and theories -- Chapter 3 - And then.... what is important in graduate programs? -- Chapter 4 - A proposal to determine the influencing factors -- Chapter 5 - Empirical evidence: application in a specific case study -- Chapter 6 - Final reflections.This book proposes a method to evaluate the work of teachers acting in a very specific educational context: graduate programs at higher education institutions. There are many publications on the field of measurement and evaluation of teaching practices, but these studies are usually conducted at the undergraduate level and ignore the nuances of teaching practices at the graduate level. Should professors demonstrate the same skills when they teach in undergraduate programs as they do when they teach in graduate programs? Is it appropriate to use the same assessment tools both at the undergraduate and the graduate levels? Do the teaching practices evolve the same way at the graduate and undergraduate levels? The book intends to answer these questions by introducing a methodological approach to find the relevant variables that are the foundation of professional practices at the graduate level as determined by the scientific community and through the analysis of the stakeholders’ perceptions. The proposed methodological approach combines quantitative and qualitative research techniques to identify and explain, within a mixed-method framework, the most important factors that lead to teaching quality at graduate level. Therefore, How to Evaluate Teaching Practices in Graduate Practices will be a valuable resource for students, university professors and educational administrators interested in quality assurance processes in higher education institutions.SpringerBriefs in Education,2211-193XTeachersTraining ofEducational tests and measurementsEducation, HigherTeaching and Teacher EducationAssessment and TestingHigher EducationTeachersTraining of.Educational tests and measurements.Education, Higher.Teaching and Teacher Education.Assessment and Testing.Higher Education.378.166379.158Gabalán-Coello Jesúsauthttp://id.loc.gov/vocabulary/relators/aut1061206Vásquez-Rizo Fredy Eduardoauthttp://id.loc.gov/vocabulary/relators/autLaurier Michel(Michel D.),authttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910364948003321Evaluating Teaching Practices in Graduate Programs2517863UNINA