03703nam 22007455 450 991046823750332120251202140851.03-030-59068-210.1007/978-3-030-59068-0(CKB)4100000011569185(MiAaPQ)EBC6396065(DE-He213)978-3-030-59068-0(EXLCZ)99410000001156918520201113d2020 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierSuccess in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies /by Philipp von Carlowitz1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (XV, 120 p. 15 illus., 13 illus. in color.) SpringerBriefs in Business,2191-54903-030-59067-4 Includes bibliographical references.This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusivenessare essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.SpringerBriefs in Business,2191-5490AfricaEconomic conditionsBusinessAfricaSales managementPharmacologyInternational economic integrationGlobalizationHealth services administrationAfrican EconomicsAfrican BusinessSales and DistributionPharmacologyEmerging Markets and GlobalizationHealth Care ManagementAfricaEconomic conditions.Business.Africa.Sales management.Pharmacology.International economic integration.Globalization.Health services administration.African Economics.African Business.Sales and Distribution.Pharmacology.Emerging Markets and Globalization.Health Care Management.338.96Carlowitz Philipp von903172MiAaPQMiAaPQMiAaPQBOOK9910468237503321Success in the bottom of the pyramid market in Africa2018976UNINA02196nam 2200457z- 450 991034675520332120210211(CKB)4920000000094162(oapen)https://directory.doabooks.org/handle/20.500.12854/51418(oapen)doab51418(oapen)51418(EXLCZ)99492000000009416220202102d2018 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierLarge-Scale and Full-Scale Methods for Examining Wind Effects on BuildingsFrontiers Media SA20181 online resource (143 p.)Frontiers Research Topics2-88945-510-6 Global economic losses due to severe weather events have grown dramatically over the past two decades. A large proportion of these losses are due to severe wind storms such as tropical cyclones and tornadoes, which can cause destruction to buildings, houses, and other infrastructure over large areas. To address the growing losses, many new large-scale and full-scale laboratories have been developed. These tools are used to examine the issues that could not be solved with the traditional tools of wind engineering including model-scale boundary layer wind tunnels, simplified standardized product tests, and other methods of analysis. This book presents state-of-the-art results from the development of the many novel approaches being used to mitigate natural disasters around the world.History of engineering and technologybicsscBuilding aerodynamicscladdingcomponentsLarge-scale testingNatural disaster mitigationTornadoestropical cyclonesWind hazardWind loadsWind tunnelsHistory of engineering and technologyGregory A. Koppauth1279576BOOK9910346755203321Large-Scale and Full-Scale Methods for Examining Wind Effects on Buildings3015638UNINA