02854nam 22007213u 450 991078399740332120230207225228.00-415-15134-197866105179851-134-74665-21-134-74666-01-280-51798-00-203-27845-3(CKB)1000000000251751(EBL)165730(OCoLC)560364676(SSID)ssj0000281748(PQKBManifestationID)11239904(PQKBTitleCode)TC0000281748(PQKBWorkID)10306388(PQKB)11478924(MiAaPQ)EBC165730(EXLCZ)99100000000025175120130418d2002|||| u|| |engur|n|---|||||txtccrMarketing in Publishing[electronic resource]Hoboken Taylor and Francis20021 online resource (171 p.)Description based upon print version of record.0-415-15133-3 9780203134863 Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; IndexMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the markMarketingPublishers and publishingPublishers and publishing - Great BritainPublishers and publishingMarketingGreat BritainBooksGreat BritainBook Studies & ArtsHILCCEducationHILCCSocial SciencesHILCCMarketing.Publishers and publishing.Publishers and publishing - Great Britain.Publishers and publishingMarketingBooksBook Studies & ArtsEducationSocial Sciences070.50688Birn Robin915841Forsyth Patrick116235AU-PeELAU-PeELAU-PeELBOOK9910783997403321Marketing in Publishing3839674UNINA02733nam 2200481z- 450 991034674750332120210211(CKB)4920000000094239(oapen)https://directory.doabooks.org/handle/20.500.12854/48099(oapen)doab48099(EXLCZ)99492000000009423920202102d2018 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0Frontiers Media SA20181 online resource (346 p.)Frontiers Research Topics2-88945-412-6 This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.From Consumer Experience to Affective LoyaltyPsychologybicsscco-creationconsumer 3.0Consumer behaviorconsumer emotional journeyconsumer experiencemarketing 3.0marketing 4.0mobileonlinePsychologyMonica Gomez-Suarezauth1279573Maria Pilar Martinez-RuizauthAna Isabel Jimenez-ZarcoauthAlicia Izquierdo-YustaauthBOOK9910346747503321From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.03015634UNINA